Mosseri warns AI backlash will get worse: your guide to AI labels and protecting reach
On October 29, 2026, Instagram head Adam Mosseri spoke on the Colin & Samir podcast with some of
Adam Mosseri
Instagram Head Mosseri: If You Don't Like AI Content, Don't Use the Feed 2026
Instagram head Adam Mosseri says users who dislike AI-generated content should simply not engage with it. Instagram will label AI content rather than filter it. Here is what this means for users and creators worldwide.